moat8
Book a call
Research & strategyMarketing

Market & competitor radar

Your competitors change prices, launch products, and start promotions on a weekday. Most companies find out at the next quarterly review, and plan campaigns against a market that has already moved. The radar watches thousands of parameters across every competitor you name and delivers the day's changes before your team starts work.

How it works

You giveThe competitors you actually compete with, and the parameters that move your decisions: prices, discount structures, product launches, instalment terms, promotional mechanics.
The system doesThe watching. It reads every named source on a schedule, compares today's state against the last one, discards everything that did not change, and writes what did into a structured briefing grouped by category.
You stay in controlOver what counts as news. You set which parameters are tracked, what threshold makes a change worth reporting, and which moves are urgent enough to interrupt someone's day.
You getA briefing in your inbox or messenger before the working day starts, and an alert within hours when something significant moves.

Inside the system

06 components
01

Competitor catalogue

Each competitor is mapped across every surface they publish on: the website, pricing and product pages, social channels, and the platform ad libraries.

02

Multi-parameter tracking

Prices, discount structures, new products, instalment terms, promotional mechanics, and content updates are tracked as individual fields. The parameter count runs into the thousands, which is the difference between knowing a page changed and knowing what changed on it.

03

Change detection

Today's state is compared against the last one and only the deltas survive.

04

Structured summarisation

Raw deltas become a readable briefing grouped by category.

05

Scheduled delivery

The briefing arrives by email and messenger before the working day begins.

06

Priority alerts

Significant moves, such as a major price drop or a product launch, break the daily rhythm and arrive within hours instead of waiting for the next briefing.

Who it's for

Good fit
Companies competing on price in a crowded category
Marketing teams planning campaigns against competitor activity
Product teams timing launches and feature parity
Strategy and research functions preparing regular market reviews
Marketplaces and platforms tracking merchant or partner pricing
Anyone still running a manual competitor review on a quarterly cycle
Not a fit
Categories with two or three competitors and stable pricing
Markets where the decisive information is never published anywhere

What you can configure

01
Who you watchThe competitor list and the surfaces tracked per competitor, extended whenever a new player starts mattering.
02
Which parameters countThe fields tracked per source, from headline price to instalment terms, so the briefing reflects how your market actually competes.
03
What is worth interrupting someone forThresholds decide what waits for the daily briefing and what arrives as an immediate alert.
04
Where it landsEmail, messenger, your BI tool, or straight into the systems your analysts already work in.

What we need from you

Your competitor listWho you actually compete with, which is rarely the same list the market reports name.
The parameters that matterThe fields your pricing and launch decisions turn on.
One analystSomeone who can say whether a briefing is useful, a few hours a week during the build.

Example use cases

Cutting reaction to competitor moves from 45 days to 2 hours

An online education company tracked 20+ competitors by hand and took 45 days on average to react to a market move. An AI radar now monitors 2,000+ parameters and sends a daily briefing with instant alerts, cutting reaction time to two hours.

Often deployed with

LiveLive — in production today, ready to deploy in your business.

Creative performance scoring

Know which creative wins before you spend.

ReadsYour past creatives and their performance data.
ReturnsA predicted score per creative, before any spend.
−15%monthly testing budget
See the solution →
LiveLive — in production today, ready to deploy in your business.

AI ad creative studio

Turn a brief into a finished, voiced UGC reel.

ReadsA scene-by-scene brief, your product, and platform rules.
ReturnsA policy-compliant, ready-to-ship video ad.
~$5per finished video
See the solution →

Find out what the market did this morning.

Book a demo →